EBOOK. Principles of Marketing. 19th E. Kotler. ISBN: 9781292449333
Principles of Marketing, 19th edition shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Ideal for marketing students, this text presents the fundamentals of marketing within an innovative customer-value framework. This latest edition has been extensively revised to reflect the major trends impacting contemporary marketing.